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Breakout Class [clear filter]
Sunday, March 31
 

5:00pm

Breakout Panel Sessions - 2019 Trends & Social Media
Join our panel as they go over what is in store, new and exciting for the upcoming 2019 wedding and portrait season. They will field audience questions and discuss all the newest styles, trends and social media platforms.

Sunday March 31, 2019 5:00pm - 6:30pm
Madison

5:00pm

Breakout Panel Sessions - Marketing & Pricing
Ask all the important questions about how to price your services correctly and market yourself to the right clients. Our panel will discuss marketing strategies to attract your ideal client, and how to price your services accordingly. 

Sunday March 31, 2019 5:00pm - 6:30pm
Jefferson
 
Monday, April 1
 

10:30am

AM Breakout Sessions - Authentic In-person Sales | Makayla Jade (Part 1)
Double Session Class - Whether you've never tried selling photographic products, or just want to learn a new approach for higher sales, this class is for you! We will walk through the entire selling process from initial inquiry to post-sale sales and how to connect with your ideal clients to bring in $20k accounts and raving reviews.  

Key Takeaways:
• A proven and highly profitable business model focused on generating more income per client and less time on boring projects that barely pay the bills
• Demystify "Sales" with a simple 4 step conversation so you can start landing dream clients AND make more on the back end
• Build a workflow that streamlines your print-driven business model so you can sell all the stuff you love (without the sleaze!)  
• Learn how to stop fighting for clients while shooting & editing at high volumes just to make ends meet and instead build a system to scale your revenue month over month without sacrificing an ounce of freedom

Speakers
avatar for Makayla Jade

Makayla Jade

The Harris Company
Makayla Jade, co-owner of The Harris Company, developed a brand distinguished by providing an elevated photo and cinema client experience, propelling the company to reaching six-figures and beyond in less than 3 years by appealing to a niche clientele that places a high value on printed... Read More →


Monday April 1, 2019 10:30am - 12:00pm
Lincoln

10:30am

AM Breakout Sessions - Instagram & Maintaining Brand Value | EJ (crowdMGMT)
Maintaining a consistent brand image on social media is key to cultivating a loyal client base and attracting new potential clients. Being AUTHENTIC with your messages is necessary to help convert your posts into sales and use platforms like Instagram to further your business. EJ, the CEO of crowdMGMT (a celebrity brand and talent management firm) has his finger on the pulse of what works when it comes to combining your brand image and social media to grow your business, and will share his ideas and tips on how to do so. 

Speakers
avatar for EJ (CEO crowdMGMT)

EJ (CEO crowdMGMT)

EJ Jamele is the CEO and founder of crowdMGMT, a brand & celebrity talent management firm representing an exclusive curated roster of multi-faceted artists in the beauty, lifestyle and music industries. His contracts and clients include the likes of leading publications, global brands... Read More →


Monday April 1, 2019 10:30am - 12:00pm
Madison

1:30pm

PM Breakout Sessions - Authentic In-person Sales | Makayla Jade (Part 2)
Double Session Class - Whether you've never tried selling photographic products, or just want to learn a new approach for higher sales, this class is for you! We will walk through the entire selling process from initial inquiry to post-sale sales and how to connect with your ideal clients to bring in $20k accounts and raving reviews.  

Key Takeaways:
• A proven and highly profitable business model focused on generating more income per client and less time on boring projects that barely pay the bills
• Demystify "Sales" with a simple 4 step conversation so you can start landing dream clients AND make more on the back end
• Build a workflow that streamlines your print-driven business model so you can sell all the stuff you love (without the sleaze!)  
• Learn how to stop fighting for clients while shooting & editing at high volumes just to make ends meet and instead build a system to scale your revenue month over month without sacrificing an ounce of freedom

Speakers
avatar for Makayla Jade

Makayla Jade

The Harris Company
Makayla Jade, co-owner of The Harris Company, developed a brand distinguished by providing an elevated photo and cinema client experience, propelling the company to reaching six-figures and beyond in less than 3 years by appealing to a niche clientele that places a high value on printed... Read More →


Monday April 1, 2019 1:30pm - 3:00pm
Lincoln

1:30pm

PM Breakout Sessions - Branding with Purpose | Heather & Susan (Gifts for the Good Life)
Great branding goes way beyond a logo or word mark - it’s the personality of your business and an extension of you, as an artist. Heather and Susan will tackle the idea of putting art back in branding while branding your art.  They will also share practical tools like creating and sticking to a brand brief and strategies like “starting with the end in mind”.  You can expect to leave with a fresh new take on your branding with simple action items for taking it to the next level.
Oh, and what discussion about art doesn’t involved getting your hands a little dirty? Come for the lively discussion and idea exchange, stay for the hands-on workshop in packaging!

Speakers
avatar for Heather Arak-Kanofsky & Susan Turnock

Heather Arak-Kanofsky & Susan Turnock

Heather and Susan are best friends and creative soul mates who are coincidentally sisters. From a very early age, they loved inventing and making things almost as much as they loved being together. What was passed down from the four generations of artists/entrepreneurs before them was a... Read More →


Monday April 1, 2019 1:30pm - 3:00pm
Madison

1:30pm

PM Breakout Sessions - Finding Your Why | Petronella Lugemwa
Award-winning photographer Petronella Lugemwa will help you discover your WHY and help explain what exactly your WHY is, and why it matters so much to know what it is. 



Monday April 1, 2019 1:30pm - 3:00pm
Jefferson

3:15pm

Late PM Breakout Sessions - Portraits In Motion | Kesha Lambert
Portraits In Motion - Learn subtle and grand ways to incorporate movement with portraiture and go along as Kesha Lambert shares her methods and best practices for sharp captures of moving subjects, before taking you on a photo walk to put her methods into practice. (60-minute demo class)

Speakers
avatar for Kesha Lambert

Kesha Lambert

I am a New York based wedding and portrait photographer and attorney admitted to practice in NY. North Carolina born, raised in the Bronx, NY, my parents are Jamaican, which makes me a proud “Jamerican.” I love light, movement, color and emotion and often incorporate these elements... Read More →


Monday April 1, 2019 3:15pm - 4:15pm
Lincoln

3:15pm

Late PM Breakout Sessions - Off-Camera Reception Lighting | Kenny Clapp
Learn the fundamental principles and several advanced concepts of using off-camera flash to create dramatic reception images that your clients will love and appreciate! This is a very comprehensive, practical photography course that covers everything you need to know!



In this course, we start with covering the basics of understanding the four characteristics of light and how to use this information with Off Camera Flash techniques to make quick decisions in real life scenarios to achieve the stunning and unique images that you want to deliver to your clients! 
We will build and expand on this foundation by showing examples of using effective OCF in several different lighting options to allow you the opportunity to see which works best for your style. 
Lastly we will cover several technical and logistical pointers that will demystify OCF and leave you feeling confident to go out and start using it 'relight' away!  

•Learn the easy steps to getting your flash off your camera •Discover the inexpensive equipment you need, with links to the gear •Learn what modifiers do, and how they can make a significant difference. •Understand the various triggering methods •Learn and understand the 4 characteristics of light and how OCF can help you achieve the look you are going for •Understand why Manual mode is best, and what makes it so easy •Learn advance techniques, controlling backgrounds / multiple flashes / gels / light patterns / balancing ambient and flash light etc. •Learn how High Speed Sync and ND filters can help to get better backgrounds outside •Take stunning images on a small budget and in a small room



Speakers
avatar for Kenny Clapp

Kenny Clapp

Clapp Studios
Kenny is an international award winning wedding photographer from Baltimore who has been published in both national and local publications. His work has allowed him the opportunity to document beautiful stateside weddings as well as several exotic destinations! He is happily married... Read More →


Monday April 1, 2019 3:15pm - 4:45pm
Madison
 
Tuesday, April 2
 

9:00am

AM Breakout Sessions - WTF?! Lighting | Alexsandra Wiciel (Part 2)
Blind critiques by a panel of peers of the images taken during the hands-on portion of this workshop - all attendees are welcome to sit in on this class.


Tuesday April 2, 2019 9:00am - 11:00am
Lincoln

11:15am

Late AM Breakout Sessions - Let Your Guard Down | Kesha Lambert
Learn icebreakers and techniques to make even the most nervous clients feel at ease. You will walk away with tips and tricks to draw out authentic displays of personality while building trust between you and your clients.  

Speakers
avatar for Kesha Lambert

Kesha Lambert

I am a New York based wedding and portrait photographer and attorney admitted to practice in NY. North Carolina born, raised in the Bronx, NY, my parents are Jamaican, which makes me a proud “Jamerican.” I love light, movement, color and emotion and often incorporate these elements... Read More →


Tuesday April 2, 2019 11:15am - 12:45pm
Jefferson

11:15am

Late AM Breakout Sessions - Ugly Spaces, Beautiful Portraits | Nicole Chan
Boston is known for being a sport Title town, having delicious clam chowder, and being a historical gem. Within the wedding community, it is also known to have some of the most challenging wedding venues to effectively light as a photographer. Learn from Nicole Chan about her lighting strategies for five of Boston’s wedding venues. Her simplistic approach is summarized as “available, fast, and impactful”. Nicole’s aim is to empower you with lighting techniques so that you can focus on what is important - the moments and emotions of your clients  

Tuesday April 2, 2019 11:15am - 12:45pm
Lincoln

4:15pm

PM Breakout Talks - Facebook Ads 101: Tips and tricks on how to maximize the Facebook platform | Uriah DeCarlo
Using Facebook for your business can be a daunting task!
Where do I start? What should I do and how do I do it?

We will talk about utilizing your personal and business page to 'find the gold' on Facebook (and Instagram).
We will go through Facebook’s Ad manager, so you are comfortable to build an ad for yourself. Discuss the power of pixels, custom audiences, calls-to-action and retargeting your clients. We will also discuss how you can create magic on social media without spending a dime!

This class will help you find your potential clients on social media and help you create an effective marketing plan to turn them into paying clients.

Speakers

Tuesday April 2, 2019 4:15pm - 5:45pm
Jefferson

4:30pm

PM Breakout Talks - Hands-on Vision Board Workshop | Catie Bane & Courtney Thompson
The law of attraction is the belief that by focusing on positive or negative thoughts, people can bring positive or negative experiences into their lives. This belief is based on the idea that people and their thoughts are both made from pure energy, and that through the process of like energy attracting like energy a person can improve their own health, wealth, and personal relationships.
In this class we will use these principles to create a vision board to manifest our own desires and goals. Creating a vision board is an important tool for positivity in your self growth and self motivation.
A vision board can inspire positive thinking and help create organization in achieving your most treasured intentions.

Speakers

Tuesday April 2, 2019 4:30pm - 5:45pm
Garden Room