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Tuesday, April 2 • 4:30pm - 5:30pm
PM Breakout Talks - Facebook Ads 101: The basics of creating targeted marketing ads on Facebook | Uriah DeCarlo

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Creating an ad on Facebook can be a daunting task!
Who is your target market? How do you find them? How many people should you target? How long should you run an ad for?
You have so many options: traffic, lead generation, engagement, app installs, and more. What do they all mean, and which one should you pick to find and book more clients?  
In this talk, I'll go the very basics of how to create a targeted ad on Facebook (and Instagram), from what each option is for, to bidding for placements, what exactly Facebook pixel is/does, and how to use your ad results to re-target potential clients.
You'll be able to take the information learned here and apply it to creating ads specific to your ideal target audience!

Speakers

Tuesday April 2, 2019 4:30pm - 5:30pm
The Tavern