Back To Schedule
Monday, April 1 • 1:30pm - 3:00pm
PM Breakout Sessions - Branding with Purpose | Heather & Susan (Gifts for the Good Life)

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Great branding goes way beyond a logo or word mark - it’s the personality of your business and an extension of you, as an artist. Heather and Susan will tackle the idea of putting art back in branding while branding your art.  They will also share practical tools like creating and sticking to a brand brief and strategies like “starting with the end in mind”.  You can expect to leave with a fresh new take on your branding with simple action items for taking it to the next level.
Oh, and what discussion about art doesn’t involved getting your hands a little dirty? Come for the lively discussion and idea exchange, stay for the hands-on workshop in packaging!

avatar for Heather Arak-Kanofsky & Susan Turnock

Heather Arak-Kanofsky & Susan Turnock

Heather and Susan are best friends and creative soul mates who are coincidentally sisters. From a very early age, they loved inventing and making things almost as much as they loved being together. What was passed down from the four generations of artists/entrepreneurs before them was a... Read More →

Monday April 1, 2019 1:30pm - 3:00pm EDT